Plan Your Safari

Privacy Policy

Last updated: 18 June 2026

1. Introduction

Explore Africa Tours respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, protect and share personal information when you:

  • visit our website;
  • complete an enquiry form;
  • contact us by email, telephone or WhatsApp;
  • request a quotation;
  • make or manage a booking;
  • participate in one of our tours or travel experiences; or
  • communicate with us in any other way.

We process personal information in accordance with the Protection of Personal Information Act 4 of 2013, commonly known as POPIA, and other applicable privacy and consumer protection laws.

2. Who Is Responsible for Your Information?

The responsible party is:

Explore Africa Tours
Legal or registered business name: Explore Africa Tours (Pty) Ltd
Operating or postal address: 3rd Ave, Grassy Park,7941, South Africa

Privacy and POPIA enquiries:

Email: privacy@exploreafricatours.co.za

Explore Africa Tours determines why and how personal information relating to its customers, travellers, website visitors and business contacts is processed.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following information.

Contact information

This may include your:

  • full name;
  • email address;
  • telephone or WhatsApp number;
  • home country;
  • residential or billing address, where required; and
  • preferred method of communication.

Travel and enquiry information

This may include:

  • planned travel dates;
  • number of travellers;
  • tour or destination preferences;
  • preferred accommodation level;
  • itinerary requests;
  • arrival and departure details;
  • transport requirements; and
  • messages or special requests submitted with your enquiry.

Booking and transaction information

When a booking is made, we may collect:

  • booking confirmations;
  • payment and invoice information;
  • billing details;
  • refund information;
  • booking correspondence; and
  • records relating to services supplied.

Where payments are processed through a third-party payment provider or financial institution, we do not normally receive or store your complete payment card information.

Health, accessibility and dietary information

Where reasonably necessary to provide a safe and suitable travel experience, you may choose to provide information relating to:

  • medical or mobility requirements;
  • allergies;
  • dietary requirements;
  • accessibility needs;
  • emergency contacts; or
  • other health or safety considerations.

We only request this information where it is relevant to the tour, accommodation, activity or safety of the traveller.

Identification and travel documents

In limited circumstances, we may require passport, identity, visa or similar travel document information where this is necessary for a booking, accommodation provider, attraction, transport provider or legal requirement.

Information about children

Where a traveller is under the age of 18, their information should be supplied by a parent, legal guardian or authorised adult.

Website and technical information

When you visit our website, certain technical information may be collected automatically, including:

  • your Internet Protocol address;
  • browser and device type;
  • operating system;
  • pages visited;
  • referring website;
  • approximate location;
  • dates and times of visits;
  • website interactions; and
  • security or error logs.

Communications

We may retain copies of emails, WhatsApp messages, telephone notes, enquiry forms, quotations, booking instructions and other correspondence exchanged with you.

4. How We Collect Personal Information

We may collect personal information:

  • directly from you;
  • through our website forms;
  • through email, telephone or WhatsApp;
  • during the quotation and booking process;
  • from a person making a group booking on your behalf;
  • from a travel agent or representative authorised by you;
  • from accommodation, transport or activity providers involved in your booking;
  • from payment and booking service providers; or
  • automatically through website cookies and similar technologies.

Where someone provides information on behalf of another traveller, that person must have permission to provide the information and should ensure that the traveller is aware of this Privacy Policy.

5. Why We Use Your Personal Information

We may process your personal information to:

  • respond to enquiries;
  • provide travel advice and recommendations;
  • prepare quotations and personalised itineraries;
  • arrange and administer tours, transport, accommodation and activities;
  • communicate changes, confirmations and important travel information;
  • provide safe and appropriate services;
  • process payments, invoices and refunds;
  • manage customer service requests or complaints;
  • maintain booking and transaction records;
  • meet tax, accounting, insurance and legal obligations;
  • prevent fraud, misuse and security threats;
  • establish, exercise or defend legal claims;
  • maintain and improve our website and services;
  • understand how visitors use our website; and
  • send marketing communications where you have consented or where permitted by law.

We will not use your personal information for purposes that are materially different from those described above without a lawful reason or, where required, obtaining your consent.

6. Grounds for Processing Personal Information

Depending on the circumstances, we may process personal information because:

  • you have provided consent;
  • processing is necessary to respond to your request or enter into a booking agreement;
  • processing is necessary to perform a contract with you;
  • we are required to process the information by law;
  • processing protects your legitimate interests or those of another person;
  • processing is necessary for safety, emergency or insurance purposes; or
  • processing supports our legitimate business interests, provided that these interests do not unfairly override your privacy rights.

You may withdraw consent where our processing is based on consent. Withdrawal will not affect processing that occurred lawfully before consent was withdrawn.

7. Providing Information Is Voluntary

Providing personal information is generally voluntary. However, certain details are necessary for us to respond to an enquiry, prepare a quotation, complete a booking or provide a safe travel service.

For example, we may not be able to respond properly without your name and contact details, or complete a booking without the information required by accommodation, transport or activity providers.

Information about dietary, health or accessibility requirements is normally optional. However, withholding relevant information may prevent us or a service provider from making appropriate arrangements.

8. Sharing Personal Information

We may share relevant personal information with trusted third parties where this is reasonably necessary to provide the requested service.

These parties may include:

  • accommodation establishments;
  • tour guides and drivers;
  • vehicle rental and transport providers;
  • safari lodges and game reserves;
  • attractions and activity operators;
  • restaurants or catering providers;
  • booking and payment service providers;
  • website hosting, email and technology providers;
  • accountants, insurers and professional advisers;
  • government, immigration, law-enforcement or regulatory authorities where legally required; and
  • emergency, medical or safety service providers where necessary.

We only share information that is reasonably required for the relevant purpose.

Our service providers are expected to protect personal information, maintain confidentiality and use the information only for the agreed service or another lawful purpose.

We do not sell or rent personal information to third parties.

9. International Transfers

Explore Africa Tours serves international travellers and may use technology or service providers that store or process information outside South Africa.

Personal information may also need to be shared with international booking agents, representatives or other authorised parties where this is required for a traveller’s booking.

Where personal information is transferred outside South Africa, we take reasonably appropriate steps to ensure that it receives an adequate level of protection through applicable laws, contractual arrangements, consent or another lawful safeguard.

10. Cookies and Website Technologies

Our website may use cookies and similar technologies to:

  • operate essential website functions;
  • remember preferences;
  • protect forms and website security;
  • measure website traffic and performance;
  • identify technical problems; and
  • understand how visitors use the website.

Some pages may contain embedded maps, videos, social media content or other services supplied by third parties. These providers may collect information or place their own cookies when their content is loaded.

You can control or delete cookies through your browser settings. Disabling essential cookies may affect the operation of certain website features.

Where legally required, non-essential cookies will only be used after obtaining the appropriate consent.

11. Direct Marketing

We may send travel news, tour information or promotional offers where:

  • you have specifically agreed to receive them; or
  • another lawful basis permits us to contact you.

Marketing consent is optional and should not affect your ability to submit an enquiry or make a booking.

You may unsubscribe at any time by:

We will not charge you for opting out of marketing communications.

Service messages relating to an active enquiry, quotation or booking are not considered marketing communications.

12. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

  • whether an enquiry or booking remains active;
  • the duration of our relationship with you;
  • accounting and tax requirements;
  • contractual or insurance obligations;
  • legal limitation periods;
  • dispute or complaint requirements; and
  • whether you have consented to continued communication.

Booking, payment and transaction records may be retained for the period required by applicable tax, accounting, consumer protection or other laws.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it securely.

13. Security of Personal Information

We take reasonable technical and organisational measures to protect personal information against:

  • loss;
  • unauthorised access;
  • misuse;
  • alteration;
  • disclosure;
  • destruction; and
  • unlawful processing.

These measures may include access controls, password protection, secure hosting, software updates, backups, limited staff access and appropriate service-provider arrangements.

No internet transmission or electronic storage system can be guaranteed to be completely secure. Should a security compromise occur, we will respond and provide notifications where required by law.

14. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • ask whether we hold personal information about you;
  • request access to your personal information;
  • request correction of inaccurate, incomplete, misleading or outdated information;
  • request deletion or destruction of information we are no longer authorised to retain;
  • object to certain processing activities;
  • withdraw consent where processing depends on consent;
  • request that processing be restricted in appropriate circumstances;
  • opt out of direct marketing; and
  • lodge a complaint with the Information Regulator.

To exercise any of these rights, email:

privacy@exploreafricatours.co.za

We may request reasonable proof of identity before providing access to, correcting or deleting personal information. This protects personal information from unauthorised disclosure.

Some requests may be limited where retaining or processing the information is required by law, necessary for an existing contract, required for legal proceedings or otherwise permitted under POPIA.

15. Children’s Personal Information

We do not intentionally collect personal information directly from children without the involvement or authorisation of a parent, legal guardian or competent person.

Where children participate in a family or group booking, we will only process information reasonably necessary for the booking, safety and delivery of the service.

Parents and guardians should not provide unnecessary information about a child.

16. Third-Party Websites

Our website may contain links to third-party websites, booking platforms, attractions, accommodation providers or social media services.

Explore Africa Tours does not control the privacy practices of these third parties. You should review their privacy policies before providing personal information to them.

17. Complaints

Please contact us first if you have any questions or concerns about how your personal information has been handled.

Explore Africa Tours Privacy Contact
Email: privacy@exploreafricatours.co.za

You also have the right to lodge a complaint with the Information Regulator of South Africa.

Information Regulator South Africa
Woodmead North Office Park
54 Maxwell Drive
Woodmead
Johannesburg
2191

Telephone: 010 023 5200
Toll-free telephone: 0800 017 160
Email: enquiries@inforegulator.org.za

Complaints may also be submitted through the Information Regulator’s eServices Portal.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices or legal obligations.

The updated policy will be published on our website with a revised “Last updated” date.

19. Contact Us

For privacy questions, requests, objections or complaints, contact:

Explore Africa Tours
Email: privacy@exploreafricatours.co.za
Address: 3rd Ave, Grassy Park,7941, South Africa

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